Quem Disse, Berenice? — Natal 40 Graus
Quem Disse, Berenice? is one of Brazil’s leading makeup brands, and this Christmas, we’re celebrating a truly Brazilian holiday! Forget the snow—here, the season is all about summer vibes, poolside fun, refreshing drinks, and vibrant, colorful looks. It’s our way of embracing the unique, sun-kissed spirit of a Brazilian Christmas!
We teamed up with Brazil’s largest comedy YouTube channel, with 18.4 million subscribers, to create a hilarious video making fun at those who try to recreate a traditional North American Christmas. From over-the-top decorations to holiday traditions that don’t quite fit our sunny reality, the video playfully explores this cultural crossover with a dose of humor.
Let’s be honest: we all need a Christmas intervention!
The results? Nearly 14 million impressions in the first week, over 3.7 million views, and 144k likes—making it one of the channel’s best-performing branded content videos of 2021.
