My partner, art director Marin Matos, and I were responsible for the concept of the challenges and all the 360 content for the brand during the 21st edition of Big Brother Brasil.

We collaborated on the conception of the challenges and the pre and post-program content for the "Renew Solar" Angel's Challenge, the #PassouSecou Angel's Challenge, the "Renew #TodaVitaminada" Leader's Challenge, and the Final Challenge #VeioPraFicar.

I also wrote scripts for themed commercial breaks, Tiago Leifert's speeches, and the entire challenge manual.