In another partnership with Marin Matos, we created the Mother's Day strategy and the launch of the La Vie Est Belle Rose Extraordinaire perfume in 2024.

In addition to featuring Sandy and Noely as the campaign's main stars, we included Rafa Kallimann and her mother, Genilda, to also share what inspires them about each other, and we learned more about Michele Passa's motherhood journey. The entire strategy, as well as video directions, script, and interview questions, were crafted by us.